Whether you use a seven word intro or a 30 second elevator pitch you need to be cognizant of change. In order to get new information or referrals you need to also change words. After many years of helping folks it has become evident that when folks hear the same intro they think the same ideas.
Yet if we change a few words and topics maybe we'll find that some of the same people will have newer ideas. So to help us let's help them by telling them the same thing with new words.
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