While watching folks network the other morning it became obvious again of how many people are doing more selling, of their attributes, than networking. Understanding the need to plug that cash flow drain I'm not sure it is as effective as pure networking first. We need to build those personal relationships first and let them muddle over your potential skills.
Through good listening skills and learning more about them they will in turn learn about you and not feel the pressure of being sold to.
Keep in mind that when attending a networking event you should be paying attention of how you might be able to assist others. When you run across what you consider possibilities for yourself then ask for another meeting.